Slate Official Partner of UFC


Slate Milk to be Highlighted in Key Live Events, Including UFC Pay-Per-Views, Fight Nights, Dana White’s Contender Series, and more

June 21, 2023 - Las Vegas – UFC®, the world’s premier mixed martial arts organization, and Slate Milk, an eco-friendly, high protein drink brand, today announced a multi-year marketing partnership that names Slate Milk an Official Partner of UFC.

Under the terms of the agreement, Slate Milk will receive prominent branding in the world-famous Octagon® at some of UFC’s biggest events, including select Pay-Per-Views and Fight Nights, all episodes of Dana White's Contender Series starting this August, and all episodes of season 32 of The Ultimate Fighter, which debuts in 2024. 

In addition, Slate Milk will receive branding integration within a number of Pay-Per-View broadcasts as well as within event-specific social media content that is distributed through UFC’s popular digital and social channels, which collectively reach over 233 million global users.

Slate Milk will also be featured within UFC’s state-of-the-art Performance Institute® in Las Vegas and will be made available to UFC fighters and other elite athletes for their use. 

“I got turned on to Slate from a friend of mine and started using the product, fell in love with it, and now they are an Official UFC partner,” said UFC President Dana White. “There is nothing better than doing deals with people, products or a company that you actually love and use.”

Slate Milk, co-founded by Manny Lubin and Josh Belinsky in Boston, Mass., has seen rapid growth since their launch. “UFC is an incredible organization with some of the most loyal and passionate fans in the world. The continued growth of their business is really one of the more remarkable entrepreneurial stories of our generation,” said co-founders Manny and Josh. “Our mission at Slate Milk is to help make people and the planet stronger. We’re extremely excited to partner with UFC to amplify our brand awareness and provide the UFC fanbase with shamelessly chuggable high protein, low sugar, delicious drinks.”

Slate Milk began as an idea for “helping to give chocolate milk a clean slate,” as stated by Lubin and Belinsky. After a successful Kickstarter campaign and an appearance on ABC’s Shark Tank, the business launched in late 2019. Since then, the business has raised over $20 million in venture funding and has grown to over 12,000 retail locations across the U.S.  Their products do not require refrigeration and are also sold online at slatemilk.com (U.S. only) and on Amazon.com.

About UFC®

UFC® is the world’s premier mixed martial arts organization (MMA), with more than 700 million fans and 233 million social media followers. The organization produces more than 40 live events annually in some of the most prestigious arenas around the world, while broadcasting to over 900 million TV households across more than 170 countries. UFC’s active fighter roster features the world’s best MMA athletes representing more than 75 countries. The organization’s digital offerings include UFC FIGHT PASS®, one of the world’s leading streaming services for combat sports. UFC is owned by global sports and entertainment company Endeavor and is headquartered in Las Vegas, Nevada. For more information, visit UFC.com and follow UFC at Facebook.com/UFC, Twitter, Snapchat, Instagram and TikTok: @UFC.

About Slate Milk

Slate Milk sells delicious high protein, low sugar drinks that are better for people and the planet. All of Slate’s drinks are all-natural, lactose free, contain no added sugar, and are keto friendly. Slate drinks are packaged in 100% recyclable aluminum cans, and Slate products are Plastic Neutral Certified. The brand’s drink offerings currently include an assortment of high protein chocolate milks and high protein lattes. For more information, visit slatemilk.com and follow @slatemilk on Instagram and TikTok.

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