Miami, FL — May 22, 2024 — Slate Milk, the all-natural protein drink brand, is thrilled to announce a groundbreaking partnership with Haley and Hanna Cavinder, twin college women's basketball players from the University of Miami. The Cavinder Twins, who have taken the Miami Hurricanes to an Elite 8 appearance in the NCAA tournament, will join Slate as both Investors and Slate Athletes.
Haley and Hanna Cavinder are not only celebrated athletes but also influential fitness and nutrition advocates with millions of followers across Instagram, TikTok, YouTube, and Snapchat. Their dynamic presence on and off the court makes them ideal partners for Slate, a brand committed to providing high-protein, low-sugar beverages. "Slate Milk presents a unique opportunity to not only invest our own capital but provide our NIL in a way that truly epitomizes our passions on and off the court" said Hanna Cavinder who, along with her sister Haley, was already a passionate customer of the brand prior to her investment.
Slate Milk offers a range of milk shakes and iced coffees, each containing 20 grams of protein, 1 gram of sugar, and 110 calories or less. Since its launch in late 2019, Slate has rapidly expanded its presence to 15,000 stores nationwide, including major retailers such as Target, Walmart, Kroger, Albertsons, Publix, Sprouts, and select regions of Whole Foods.
"We are incredibly excited to partner with Haley and Hanna," said Manny Lubin, Co-Founder of Slate. "Haley and Hanna have done a remarkable job of becoming trailblazers in the new NIL partnership culture that we live in. They're hard-working, smart, and we think embody the gritty and underdog mentality we appreciate here at Slate. We couldn't be more excited to welcome the Twins onto the team as both Investors and Slate Athletes!"
"The Cavinder Twins will leverage their substantial social media following to promote Slate Milk's products, sharing their passion for health and fitness with their audience" said Alexi Hecht, one of Haley and Hanna's agents from firm ESM. "This partnership reflects Slate's commitment to inspiring and empowering individuals to achieve their best selves through proper nutrition."
In addition to the Cavinder Twins, Slate boasts a roster of notable investors, including NFL's Maxx Crosby, NBA's Duncan Robinson and Terance Mann, and prominent social media influencers such as Max Lugavere and Liz Eswein. Slate's growth and success are further supported by previous founders of leading brands, including Halo Top Co-Founder Doug Bouton, Yasso Co-Founders Drew Harrington and Amanda Klane, and Drizly Co-Founder Nick Rellas.
For more information about Slate Milk and the partnership with Haley and Hanna Cavinder, please visit slatemilk.com or follow Slate on social media @slatemilk.